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July08Newsletter
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A UXC Company
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Keeping you informed with today and
tomorrow’s data storage & backup solutions
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Overland Storage’s REO 9500D Named a
CRN Emerging Tech Vendor
Value-Added Channel Program Drives Growth
of High-Margin, Innovative Disk- and Tape-Based Solutions
Leveraging Data Deduplication for Improved Data Protection
SAN DIEGO – July 1, 2008 –
Overland Storage, Inc. (Nasdaq: OVRL) today announced it has
been selected by Everything Channel as a CRN Emerging Tech
vendor for its REO® 9500D deduplicating VTL solution. CRN's
Emerging Tech list captures companies that are delivering high
margins for solution providers with innovative and easy-to-use
technology that undercuts industry giants.
Introduced in November 2007,
Overland’s REO 9500D extends the company’s proven
REO SERIES® disk-based VTL platform to dramatically reduce
data backup, recovery and long-term retention costs. The robust
9500D builds on the market momentum of Overland’s REO
VTLs while complementing the company’s broad array of
tape-based appliances to meet a wide range of data protection
requirements.
Overland also has expanded its value-added
channel initiatives with the recent creation of a certified VAR
program and Partner Council to address ever-increasing demands
for profitable, flexible as well as easy-to-use and manage
products that embrace the latest disk and tape technologies.
The company has significantly broadened and diversified its
product portfolio over the past few years, so the additional
training will help channel partners take a more consultative
and diagnostic sales approach. Additionally, Overland
continually reinforces its channel commitment through proactive
communications, regular education and an interactive exchange
of strategic marketing and sales ideas.
According to the CRN Emerging Tech Survey,
the top reasons solution providers add emerging technologies
include: the technology is superior to other products in the
market segment; the technology complements a solution
providers’ existing practice areas; emerging vendors
provide better services opportunities; emerging vendors pay
better attention to partners; emerging vendors offer higher
margins; customers want alternative product choices; and
emerging vendors have better joint marketing programs. In
addition, 61 percent of solutions providers surveyed plan to
increase the number of emerging technology vendors they partner
with in the next 12 months.
"New and innovative vendor partners
can help spur profitable new ideas that Solution Providers can
use to build revenue and customer loyalty, and the CRN Emerging
Tech list is where Solution Providers go to find these
vendors," said Robert C. Demarzo, senior vice president
and editorial director, Everything Channel editorial.
Vendors who make the CRN Emerging Tech
list must have an established solution provider program and
formal guidelines for recruiting channel partners. They must
demonstrate that their direct sales mix is trending down as
evidenced by the company’s revenue history, a channel
positive or channel neutral strategy for internal sales
compensation, and not be a dominant market share player. Final
selection to the Emerging Technology list was made at the
discretion of the CRN editorial team after a review of the
submitted information and conversations with current or
targeted partners.
“We are extremely pleased to be
recognized for Overland’s technology excellence and
channel leadership,” says Ravi Pendekanti, vice president
of worldwide marketing for Overland Storage. “Overland
takes great pride in working closely with our global channel
partners to accelerate sales and ramp up revenues of
high-margin, innovative data protection solutions that solve
today’s toughest data protection problems.”
About CRN
CRN provides solution providers and
technology integrators with the crucial information and
analysis they need to drive their company’s sales. As an
advocate for and voice of the IT channel, solution providers
turn to CRN first for immediate information.
Celebrating its 25th year, CRN is the most
trusted source for channel professionals.
CRN can be found on the web at
www.channelweb.com. verything Channel
(www.everythingchannel.com, www.channelweb.com)
Everything Channel, formerly CMP Channel,
is the global leader in technology sales and serves as the one
stop shop for the sales channel that drives 75 percent of
technology sales throughout the world. IT suppliers and
Solution Providers turn to Everything Channel to manage and
accelerate their business. Everything Channel provides the
answer to strategy and branding, online marketing,
research/market intelligence, lead generation, branded and
custom events, education and workflow tools targeted to those
who buy and sell through the Channel. Everything Channel is a
subsidiary of United Business Media (http:
//www.unitedbusinessmedia.com/), a global provider of news
distribution and specialist information services with a market
capitalization of more than $2.5 billion.
About Overland Storage
Overland Storage is a market leader and
innovative provider of smart, affordable data protection
appliances that help midrange and distributed enterprises
ensure businesscritical data is constantly protected, readily
available and always there. Overland’s award-winning
products include NEO SERIES® and ARCvault tape
libraries, REO SERIES® disk-based appliances with Virtual
Tape Library (VTL) capabilities, ULTAMUS® RAID SAN-based
appliances and Snap Server NAS-based appliances.
Overland sells its products through
leading OEMs, commercial distributors, storage integrators and
value-added resellers. For more information, visit
Overland’s web site at www.overlandstorage.com.
Overland, Overland Storage, REO Series,
REO, NEO Series, NEO, ARCvault Series, ARCvault
and ULTAMUS and Snap Server are trademarks
of Overland Storage, Inc.
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