Media - Sony

Before the television and video games. Before the movie studio and the music business. Even before the transistor radio, we were a recording media company. (Our first successful products were the Type G tape recorder - and the recording tape to go with it!)

From the very beginning, Sony has always developed fully integrated recording media solutions. We create the recording hardware and recording media, side-by-side. These solutions have the power to transform people's lives by providing greater access to entertainment, information and communication than ever. So it was Sony that created the first video cassette, the first metal tape, the 3.5-inch floppy, the MiniDisc and the Memory Stick media. In the process, Sony has also become the world's leader in developing media solutions.

The past is prologue to evolving Media Solutions - Into the Future. At Sony, the future of media solutions is already beginning to take shape. It will feature a new generation of Intelligent Media, many of which will offer startling advancements. It will have semiconductor technology for greater efficiency. Embedded software will coexist with content, making it easier to launch new applications. Intelligent Media will be able to store any combination of audio, video, tet or still images. And Intelligent Media can also offer platform independence, for the broadest possible range of applications. In short, with Intelligent Media every consumer and enterprise will be able to realise exciting new possibilities.